If you are running a record label company, it is important to offer a variety of services to your artists in order to best support their careers. Here are 8 record label services to offer your artists:
1. Digital and physical distribution
As a record label company, you should be able to get your artists’ music onto all the major digital platforms, such as Spotify, Apple Music, and Amazon Music. You should also be able to get their music into brick-and-mortar stores like Barnes & Noble, Target, and Best Buy. Though most music is sold digitally, having a physical product can be just as important for some artists.
2. Marketing and promotions
You should have a team of marketing professionals who can create promotional campaigns for your record label artists’ releases. This could include online ads, radio promotion, and TV placements. Good marketing is essential for an artist’s success.
3. Budgeting and finances
You will want to help your artists with budgeting and financial planning so that they can make the most of their income. This could include advice on investing, taxes, and financial goals. This will help your artists to have a healthy financial future.
4. Rights management
You will need to help your artists navigate the complex world of rights management. This includes things like copyright, trademark, and licensing. This is an important service that you can offer to protect your artists’ intellectual property.
You will want to help your artists license their music for use in film, TV, and video games. This can be a great revenue stream for artists and can help them reach new audiences.
6. Merchandise development
You should be able to help your artists develop merchandise, like t-shirts, hats, and stickers. This can be a great way for them to make money and connect with their fans. You will also be able to make money from the sales of the merchandise.
7. Social media management
Be helpful to your artists in managing their social media accounts. This includes creating content, engaging with fans, and growing their following. Social media is a powerful tool for artists to connect with their fans and build their brands.
8. Booking and managing tours
You should be able to assist your artists in booking and managing tours. This includes booking venues, promoting tours, and handling logistics. Touring can be a great way for artists to connect with their fans and make money.
By offering these services to your artists, you will be able to best support their careers and help them achieve success.